The Value of User Research in Developing Sillo

The Sillo team presenting to hundreds of students in West Africa. (June 2020)

What is Sillo?

What inspired Sillo?

What was discovered in our initial research?

What were our research methods and goals?

What did our users’ journey look like?

What were their pain points?

  1. Several students felt nervous about initiating and carrying an engaging conversation with new members. This sometimes led to backing out on plans and turning down invitations.
  2. A majority of students have let unfair assumptions about others prevent them from getting to know a potential friend, resulting in the loss of opportunities for friendship.
  3. Many were afraid of rejection, which is why they hesitated to take the first step and reach out to others.

Who are our users?

Who are our potential competitors?

Image from website




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